I started my professional internship program with Disney Parks, Experiences, and Products' Disney Parks Blog team as the Digital Integration Intern. The Disney Professional Internship Program has a 1-3% acceptance rate, so being accepted was such an amazing feeling! I've loved Disney since I was a small child and have previously taken part in the Disney College Program in the spring of 2020, so having a more professional experience was exactly what I was looking for with this internship. 

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Since I started in my position in June 2022, I have worn many hats on my team. My duties have included:

- Publish editorial stories from our internal partners weekly on the Disney Parks Blog 

- Strategize the social content that we'll be posting to go alongside the stories posted on the blog

- Use Adobe Analytics to analyze KPI's for the blog such as the amount of unique visitors, blog views, click-through-rate, average time spent on the blog, and more.

- Use Adobe Analytics and Sprinklr to analyze data collected from Disney Parks social channels measuring KPI's such as impressions, engagements, engagement rates, accounts reached, and video view when applicable. 

- Manage user generated content spreadsheet that tracks our curation process. I also am the person who reaches out to guests to gain approval to use their videos on our channels.

- Create a weekly slide deck that reports the highest performing posts to send out to internal partners

- Present Disney Parks Social and Blog Editorial Strategy presentation to external partners to educate on how to best manage a social page to optimize reach and exposure.

- Lead a monthly meeting where my greater team and I brainstorm social content we can create and post to engage with our audience.

- Gather metrics for internal partners when asked how their content performed.

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In addition to the duties above, I have been thankful to use my creative power to create Instagram Stories to post alongside blog posts that didn't have an Instagram Story asset available. Some are incredible simple because we added stickers and words once inside the app. You can see those stories below!

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